Abstract:

The rapid advancement of digital technology has profoundly transformed artistic expression, redefining how art is created, distributed, and experienced. This evolution has led to the emergence of new artistic forms, including digital painting, algorithmic art, virtual reality experiences, and interactive media. The shift from traditional to digital mediums has not only expanded creative possibilities but also restructured the relationship between artists and audiences, enabling broader accessibility and participation through online platforms. \r\nFurthermore, artificial intelligence and machine learning have introduced generative art, blurring the lines between human creativity and computational design. The integration of blockchain technology and non-fungible tokens (NFTs) has further altered the economic framework of art, offering novel ways to authenticate and monetize digital works. While these advancements provide new opportunities, they also raise critical discussions on originality, authorship, and the sustainability of digital artistic practices. \r\nThis article explores the historical trajectory of artistic evolution in the digital age, analyzing its impact on creative methodologies, artistic autonomy, and audience engagement. It examines how digital tools shape contemporary aesthetics and the philosophical implications of human-machine collaboration. By investigating these dynamics, the study aims to understand the dialectics between tradition and technological innovation in art, ultimately questioning whether digitalization represents a mere shift in medium or a fundamental transformation of artistic expression itself.